NCAA basketball star Amari Bailey is on his way to becoming one of the most sought after athletes after signing his first major ‘NIL’ contract with ethics clothing.
According to sources close to the deal, Bailey (who is currently a freshman at UCLA) has signed on with the underwear giant to produce and design his own pairs of the product.
Bailey is described by Sports Illustrated as “A smooth southpaw who is a legitimate two-way talent, Bailey is set to make an immediate impact as a freshman at UCLA. He is extremely athletic and plays with a fire that inspires his teammates. He makes plays that really impact the momentum and result in wins.”
NCAA Superstar Signs Huge Underwear Deal With Ethika
The exact terms of the deal remain confidential, but Amari will work with the company to create unique underwear products. The basketball player will work with the company’s designers to create custom items related to him and his style.
As for compensation, Bailey will share a percentage of the revenue generated by her products and sales. It’s a big deal considering the player will have the same deal as some of the biggest stars in the world such as Rick Ross and Lil Wayne.
Executive Ethika Darius Burton tells The Blast, “The NIL deal with Amari couldn’t have come at a better time. I’ve followed Amari’s career since she was young. I’ve always been impressed with the way he carries himself on and off the court. When I heard he was moving to Southern California, I wanted to find a way to work with him. We reached out to their high school team and asked if they would be interested in doing an underwear deal with Ethika, and we wanted Amari to have some underwear design suggestions we would make for the team.”
Adding: “The deal with his school never materialized, so it was time to find another way. Most of the deals we have are with athletes at the professional level, but we feel so strong about Amari and his talents that we thought why not give the kid a try. I have no doubt that we will do amazing things as a team and I couldn’t be happier to have him as part of our family.”
Interestingly, his family made big headlines on the basketball court when his mother was spotted on a date with the rapper. Drake. The duo were spotted after the musician rented the entire Los Angeles Dodgers stadium for a candlelit dinner with Amari’s mother. Joana Leia.
Amari’s mother Johanna Leia is seen on a famous date with rapper Drake
Darius addressed this, saying, “I was introduced to Johanna (Amari’s mother) and we hit it off…she’s one of the nicest clients I’ve ever had the opportunity to work with. She spoke with Amari and within a week we were able to close a deal that everyone is happy with, and we are now working on launching some special Ethika products for Amari, along with her own signature staples.”
We’re assuming the next stop for this young man is… the NBA.