Shams Charania joining the Stadium, The Athletic

Shams Charania will stay.

The 28-year-old NBA news trailblazer was a free agent this year. He has signed new deals to stay at Stadium/Bally Sports – both owned by Sinclair – and The Athletic, The Post confirmed.

“Shams has been a key player in the Stadium’s growth and evolution, elevating our digital media content and television experiences,” Stadium CEO Jason Coyle said in a statement. “He is one of the best professionals and people in our industry, and we are really excited to continue building our long-standing relationship and trust.”

Added Steve Rosenberg, President of Bally Sports: “As one of the top insiders in the NBA today, we are incredibly excited to keep Shams within the Stadium and Bally Sports family and build on our partnership.”

Charania appears on digital and TV platforms for Stadium and Bally Sports. He appears on Stadium’s weekly NBA show “Inside the Association” as well as “The Rally”, which Stadium produces for Bally Sports’ RSNs every night of the week. “The Rally” effectively serves as the pre-game show for the RSNs’ live sports, which include about half of the local MLB, NBA and NHL rights.

Shams Charania is hosted at Stadium and The Athletic.
Stadium
Shams Charania in the 2020 NBA Playoffs Bubble.
Shams Charania in the 2020 NBA Playoffs Bubble.
NBAE via Getty Images

This year’s Stadium NBA Draft show had 1.26 million viewers and 4.66 million total views on Twitter — up from 1.2 million last year — and was watched for a total of 1.68 million minutes.

This is Charania’s third contract with Stadium and The Athletic, both of which he joined in 2018. When he gets a scoop, both vehicles are credited. Athletic was acquired by The New York Times in January.

When The Post profiled Charania last May, covering his business trajectory and wild screen time statistics, it was noted that he could receive interest in providing content for sports betting. It is a possibility, in the future, that he could add a bookmaker to his employers’ list.

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