IU starts beer sales at the Assembly Hall

The university started selling beer at home football games in 2019.

BLOOMINGTON, Indiana – Indiana University basketball fans will be able to enjoy a cold one while watching the Hoosiers this season.

The university announced on Monday that fans aged 21 and over will be able to buy beer at IU’s men’s and women’s basketball games and other “selected” events at the Simon Skjodt Assembly Hall.

(NOTE: The video in the player above is the September 20, 2022 episode of the Locked On Hoosiers podcast.)

Over the past three years, IU has introduced beer sales at soccer, baseball, softball and soccer games.

“We continue to receive very positive feedback on our decision to introduce this option to several of our other in-home sporting events, which makes this decision a logical next step in our ongoing efforts to improve the experience for our passionate Hoosier fans,” he said. UI Vice President and Director of Intercollegiate Athletics Scott Dolson in a statement announcing the sales.

Beer sales will debut at the Assembly Hall for Hoosier Hysteria on October 7th.

The university said that anyone who appears to be under 50 will be required to present an ID every time they buy beer to prove they are over 21 years of age. There is a limit of two drinks per transaction and beer sales will be cut with 10 minutes remaining in the second half of men’s basketball games and the end of the third quarter of women’s games.

The beer will not be sold to a visibly intoxicated person, IU said in its announcement.

The IU men’s basketball team opens the season with exhibition games against Marian University and Saint Francis on October 29 and November 3, respectively, before opening the season against Morehead State on November 7.

The women’s team, which reached the Sweet Sixteen of last year’s NCAA Tournament, opens its season on Nov. 4 against Kentucky Wesleyan.

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