DAZN closes multi-territorial deal for the British Women’s Football League

Live sports streaming service DAZN has acquired the rights to broadcast the English Football Association (FA) Women’s Superliga Football and FA Cup matches for two seasons in various territories, including in its main markets of Spain, Japan and Italy.

Under the agreement, DAZN will offer live and on-demand access to at least two FA Women’s Super League matches per round, while multiple FA Women’s FA Cup matches will be viewable for free on the UEFA Women’s Champions League DAZN channel over the next two seasons. .

Coverage of these matches will be available in Spain, Italy and Japan, which are DAZN’s main markets, as well as other European countries and territories, including Albania; the Balkans; Bulgaria; Greece and Cyprus; Hungary; Malta; Romania; and Turkey.

Underlining the growing popularity of women’s football, this deal is the latest in a number of women’s football rights to be acquired by DAZN. These include a four-year global agreement to broadcast the UEFA Women’s Champions League; a five-year contract with Spain’s Liga F; a global agreement with the International Cup of Women’s Champions; and an eight-year contract to broadcast the WE League in Japan.

“This underscores DAZN’s commitment to elevating women’s football, maximizing its exposure, growing the fan base and investing in the entire ecosystem, which will benefit all stakeholders,” DAZN said in a statement.

“Acquiring the rights to the Women’s Super League and Women’s FA Cup is a long-term investment for DAZN and demonstrates that DAZN is truly home to the sport,” said Shay Segev, CEO of the DAZN Group, in the statement.

“It is our mission to grow this audience and provide global access as we continue to invest in undervalued sports, with a long-term vision to build strong business propositions that benefit all ecosystem stakeholders,” he added.

According to DAZN, last May’s UEFA Women’s Champions League final between FC Barcelona and Olympique Lyon had a live audience of 3.6 million people worldwide, including broadcasts on DAZN and the YouTube channel. of the DAZN UEFA Women’s Champions League, as well as on 11 free-to-air channels across Europe. DAZN says this number represented a 56% increase in viewership compared to the end of the 2020/21 season, with Spain contributing the majority of that audience with a total of 1.6 million views.

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