American teams could be invited to face Champions League winners in a revamped Supercup that is being considered by UEFA. It is understood that substantial discussions for a season-opening event with four teams to replace the Supercup are underway.
This would feature Champions League and Europa League winners, as is the case now, but also Conference Europa League winners. The United States, considered the main growth market for European football, is the main destination under discussion and one option would be to include the champions of the host country – in this case, the winners of Major League Soccer – as the fourth team.
UEFA’s new US English-language rights deal for its European men’s club competitions represents a 150% improvement over its existing contract, with more revenue to be generated from the sale of Spanish rights.
It is understood that there have been no serious talks at this stage about playing Champions League matches outside of Europe. But the idea of an opening tournament to replace the 2024 Super Cup is gaining traction as a way to generate more revenue, not just for competing clubs, but for European football as a whole, attracting a new audience, with an emphasis on bringing in more families and female fans.
Sources say all options for achieving this would be considered, whether it’s putting matches at a weekend festival or having pop artists perform before games or at halftime. They point out that other sports have successfully taken matches to new markets, such as the NFL playing regular season games in London.
Further discussions are due to take place at the European Clubs Association’s general meeting in Istanbul on Thursday and Friday, with the organization keen to foster a spirit of innovation.