Michael Jordan is one of the most coveted names in the history of sports memorabilia. He has a mythical legacy as a quintessential basketball player during his career, winning 6 NBA championships without ever losing in the finals. He achieved worldwide appeal and became an international megastar, selling his shoes all over the world and eventually forming the Jordan Brand under the Nike umbrella.
After ‘The Last Dance’ aired in 2020 at the start of the coronavirus pandemic, Jordan’s appeal has increased even more. Jordan souvenirs have always been coveted by sports fans, but prices have skyrocketed. Collecting artifacts associated with Michael Jordan’s career is for the super-rich now, as evidenced by a recent auction.
Auction house Sotheby’s listed a Michael Jordan jersey used in the 1998 NBA Finals for auction and ended up raising $10.1 million. The jersey was heavily featured in ‘The Last Dance’ as Jordan wore it in his last playoff series against the Utah Jazz. This jersey set the record for the most valuable basketball jersey, sports memorabilia used in games and Michael Jordan item, all in the same sale.
Why is Michael Jordan Memorabilia so coveted?
Recently, ticket stubs from Michael Jordan’s NBA debut were listed for $300,000 at auction, proving that people will go to any lengths to collect notable items from MJ’s career.
Jordan’s legacy as a basketball player is unparalleled and will remain unparalleled until someone can step in and dominate like him. While LeBron James has rewritten what dominance means through his longevity, he never quite reaches the height that Jordan did with his two 3-peats, 10-scoring titles and winning a Defensive Player of the Year.
Jordan’s age and the pioneer he eventually became for the NBA internationally help him attract anyone who knows anything about sports. His legacy as an athlete is incredible and The Last Dance glamorizing him for a whole new and younger audience has made him more relevant than ever.