UConn’s Paige Bueckers Has a Name, Image, and Likeness Deal With Bose

Paige Bueckers will not be on the court for the UConn women’s basketball team this season as she recovers from ACL surgery.

But Bueckers, among the most marketable college athletes in the country, will remain visible in the name, image and likeness space. On Monday, she announced to her 1 million Instagram followers that she has an endorsement deal with audio equipment company Bose.

Bueckers wrote in a paid partnership post: “I’m excited to officially join the @bose family. You already know the soundtrack to my comeback will be epic and louder than ever thanks to Bose. I put on my QCE headphones II and we’re stuck. #TeamBose #SoundIsPower.”

Bose, based in Framingham, Massachusetts, is the latest high-profile company to partner with Bueckers. She announced a deal with shoe company Crocs in June and became the first college athlete to sign with Gatorade when she announced the partnership last year.

In August, Bueckers made her commercial debut for Gatorade — a commercial that was filmed before she tore her anterior cruciate ligament in the summer.

Bueckers’ first NIL deal was with Stock X, a footwear and apparel brand. She also joined educational technology company Chegg as a student-athlete ambassador, a deal announced during Final Four in the spring.

Bueckers, which turns 21 next month, is represented by Wasserman, the powerful agency with a client list that includes Sue Bird and Breanna Stewart. As NIL activity began last year, Bueckers was seen as the athlete with the most potential to maximize her celebrity and status as the nation’s top player for sponsorship opportunities.

But she tore her anterior cruciate ligament playing a pickup game on Aug. 1 and underwent season-ending surgery a few days later. While she could become available in the 2023 WNBA Draft, Bueckers stated earlier this month that she is “not leaving.”

“I’m going to play college basketball again,” she said.

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