When NASCAR returns to Homestead-Miami Speedway in October, there will be a new logo for the South Florida racetrack. The logo was unveiled this week.
The pink, blue, yellow, light and dark turquoise design shows that the “new Homestead-Miami Speedway identity uses a systematic approach to brand extensions across the NASCAR brand ecosystem,” according to a press release. “The result is a regional and cultural flair of color, speed and thrilling racing that is unique to Miami.”
The supporting elements of the logo are the layout of the course, the sunset facing the ocean off the coast of South Florida and the sabal palm, Florida’s state tree.
Fans can see the new logo on Homestead-Miami Speedway merchandise on the track during the NASCAR Playoffs weekend October 22-23.
“What a way for Homestead-Miami Speedway to return to the NASCAR Playoffs,” Speedway president Al Garcia of Homestead-Miami’s first time in NASCAR’s post-season since 2019 said in the press release. “As a resident of the area, I am thrilled with the new logo as it encompasses all of South Florida while emphasizing the warmth of the Keys.
“Our incredible facility is more than just a speedway; it is a holiday destination for families, friends, participants and fans of the sport. The colorful new identity shows just that, along with the off-the-charts competition and relaxed atmosphere filled to the brim with lush greenery, sand and sun.”