ASU Boosters Announce Sun Angel Collective For NIL. at

A group of Arizona State University boosters announced the launch of an organization aimed at helping Sun Devil athletes gain more support in Name, Image, and Likeness (NIL).

The group also hopes to help ASU players support and match nonprofits of their choice with community marketing opportunities.

“We couldn’t be more excited about the opportunity to support our student athletes while helping local nonprofits,” said Jeff Burg, president of the Sun Angel Collective, in a press release. “The collective offers fans, donors and brands the opportunity to connect with our student athletes in new ways, whether they want to contribute $10 or $10,000,000.”

Reports of the collective’s formation, which will focus on the primary sports such as soccer and basketball, came when the soccer team lost several key players due to NIL-related reasons.

Arizona state leaders such as head football coach Herm Edwards, athletic director Ray Anderson and President Michael Crow have criticized how NIL rules have changed college football over the past two years.

“That’s become a big factor in college football,” Edwards said Bickley & Marotta of Arizona Sports in February. “I think it will work eventually, but they have to put a limit on it. Because if not, it will be very difficult for many schools to cope in that world.”

The Sun Angel Collective has collected $1 million in booster pre-launch pledges and will be applying to operate as a 501(c)(3) public charity.

Fans will be given the option to join the collective through a monthly subscription, according to the release. Those supporters have benefits such as meet-and-greet events for members and ASU athletes.

“Having a well-funded collective provides ASU with the resources it needs to remain competitive in the ever-changing NCAA sports landscape,” said collective board member John Dorsey in the release.

The collective is still looking for an executive director and will be led by a board of directors and an advisory board. Burg, Dorsey, Scott Harkey, Chris Michaels and Mike Olsen are the five founding board members who have served or continue to serve on the board of the Sun Devil Club.

Former football players Jake Plummer, Brock Osweiler, Omar Bolden and Jordan Simone are on the first advisory board.

Fans can learn more about the Sun Angel Collective by visiting or calling 877-SUN-ANGEL.

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